Jeff Keplar is a seasoned sales executive and technology strategist with more than three decades of experience in enterprise sales leadership positions at
the world’s largest businesses.

He brings extensive executive leadership experience, having served as Group Vice President at Oracle, where he led the company’s top 50 North American key accounts. At Oracle, he was responsible for driving $172 million in new system software revenue, $520 million in total new revenue, and contributing $1.6 billion in annual new and renewal sales.

Keplar’s career experience also includes serving as Director of Select Accounts (Financial Services) at Google, where he was responsible for leading the go-to-market strategy for Google Cloud, selling its suite of cloud services to enterprise financial services clients.

He was also previously Vice President of Worldwide Sales at MapR Technologies, the leading AI and ML data platform, where he closed deals with 3 of the 4 top US banks. He is also the founder of Cardinal Initiatives, which provides strategic sales advisory to high-growth businesses.

With a background in engineering and software development, Jeff started his professional career as a COBOL programmer, gaining a deep understanding of
data structures and the technology that bridges human interaction with
computers.

Throughout his career, Jeff has been instrumental in scaling sales organizations at both enterprise and startup levels, with executive leadership roles at Intersolv, Uniface, USoft, and Dynasty Technologies.

With 75,000 hours of on-the-job repetitions in enterprise technology sales, mastering the profession through thousands of sales situations, Jeff's strategic leadership expertise will play a critical role in scaling up artius.iD’s enterprise sales function, driving revenue growth, and onboarding enterprise clients in new verticals.